The Resource Advertising Layout : Visual Direction, Part 2, D.E. Visuals (Firm), (electronic resource)

Advertising Layout : Visual Direction, Part 2, D.E. Visuals (Firm), (electronic resource)

Label
Advertising Layout : Visual Direction, Part 2
Title
Advertising Layout
Title remainder
Visual Direction
Title number
Part 2
Statement of responsibility
D.E. Visuals (Firm)
Title variation
Visual Direction
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques - such as diagonal, standard, "C," "Z," overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
9 & up
Language note
Closed-captioned
Runtime
19
Series statement
Advertising Layout
Technique
live action
Label
Advertising Layout : Visual Direction, Part 2, D.E. Visuals (Firm), (electronic resource)
Instantiates
Publication
Note
  • Films On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
  • Encoded with permission for digital streaming by Infobase on November 17, 2010
Contents
Introduction to Advertising Layout Part II: Visual Direction (0:51) -- Picture Window, Silhouette & Square Zero Layouts (2:27) -- Mondrian and Closure Layouts (1:28) -- Oversizing & Juxtaposition Layouts (1:51) -- Surrealism & Shock Layouts (1:52) -- Layouts: Overlapping and Spatial Progression (4:05) -- Headline Placement (2:13) -- Headlines and Sub-Headlines. (2:55) -- Credits: Advertising Layout Part II: Visual Direction (0:14)
Control code
100042304
Extent
1 streaming video file (19 min.)
Form of item
online
Governing access note
Access requires authentication through Films On Demand
Other physical details
sd., col., digital file.
Specific material designation
remote
System details
  • System requirements: Films On Demand platform
  • Mode of access: Internet
Label
Advertising Layout : Visual Direction, Part 2, D.E. Visuals (Firm), (electronic resource)
Publication
Note
  • Films On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
  • Encoded with permission for digital streaming by Infobase on November 17, 2010
Contents
Introduction to Advertising Layout Part II: Visual Direction (0:51) -- Picture Window, Silhouette & Square Zero Layouts (2:27) -- Mondrian and Closure Layouts (1:28) -- Oversizing & Juxtaposition Layouts (1:51) -- Surrealism & Shock Layouts (1:52) -- Layouts: Overlapping and Spatial Progression (4:05) -- Headline Placement (2:13) -- Headlines and Sub-Headlines. (2:55) -- Credits: Advertising Layout Part II: Visual Direction (0:14)
Control code
100042304
Extent
1 streaming video file (19 min.)
Form of item
online
Governing access note
Access requires authentication through Films On Demand
Other physical details
sd., col., digital file.
Specific material designation
remote
System details
  • System requirements: Films On Demand platform
  • Mode of access: Internet

Library Locations

    • Massasoit Community College Brockton CampusBorrow it
      1 Massasoit Blvd., Brockton, MA, 02301, US
      42.07562679999999 -70.99027629999999
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