The Resource Bigger isnt always better : the new mindset for real business growth, Robert M. Tomasko, (electronic resource/)

Bigger isnt always better : the new mindset for real business growth, Robert M. Tomasko, (electronic resource/)

Label
Bigger isnt always better : the new mindset for real business growth
Title
Bigger isnt always better
Title remainder
the new mindset for real business growth
Statement of responsibility
Robert M. Tomasko
Creator
Subject
Genre
Language
eng
Summary
When it comes to business growth, bigger is not always better. The key to achieving growth is to change the way we think about it. Genuine growth has more to do with reaching maximum potential than reaching maximum size. Based on ten years of research and dozens of personal interviews by the author, Bigger Isnt Always Better identifies seven key habits of mind that lead to real growth, and shows, through many examples, how they have been applied successfully. Examples include Darcy Williams at Nike, who championed a range of products for women that did not fit into the established market segments (men) of her employer; Bill Greenwood of Burlington Northern, who found a way to turn truckers, his railroads most difficult competitors, into its best customers; Al Bru, who eliminated trans fats from Pepsicos Frito-Lay snack foods and got health-conscious consumers to embrace the products; and Jane Friedman, HarperCollins publisher, who was determined to give her company a brand identity and reduce its dependence on a few blockbuster books. Combining real-life stories and insightful analysis, Bigger Isnt Always Better shows how to move an organization forward -- to grow smarter, not fatter
Dewey number
658.4/06
Index
index present
LC call number
HD2746
LC item number
.T66 2006eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Bigger isnt always better : the new mindset for real business growth, Robert M. Tomasko, (electronic resource/)
Link
http://library.quincycollege.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=143245
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Is bigger better? -- A bigger stock price is not always a good thing -- Growth is about moving forward -- Are you a fixer or a grower? -- Know where to look -- Know what they want -- Tell the truth -- Create tension to generate forward movement -- Win hearts and minds -- Master momentum and bounce -- Know when to let go, and how to share the wealth -- Epilogue
Control code
ocm62325986
Dimensions
unknown
Extent
1 online resource (access may be restricted)
File format
unknown
Form of item
online
Governing access note
Access restricted to subscribing institution
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Label
Bigger isnt always better : the new mindset for real business growth, Robert M. Tomasko, (electronic resource/)
Link
http://library.quincycollege.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=143245
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Is bigger better? -- A bigger stock price is not always a good thing -- Growth is about moving forward -- Are you a fixer or a grower? -- Know where to look -- Know what they want -- Tell the truth -- Create tension to generate forward movement -- Win hearts and minds -- Master momentum and bounce -- Know when to let go, and how to share the wealth -- Epilogue
Control code
ocm62325986
Dimensions
unknown
Extent
1 online resource (access may be restricted)
File format
unknown
Form of item
online
Governing access note
Access restricted to subscribing institution
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

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    • Quincy College Library Borrow it
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