The Resource Boso Online marketplace : converting users into investment gold, 4 Learning (Firm), (electronic resource)

Boso Online marketplace : converting users into investment gold, 4 Learning (Firm), (electronic resource)

Label
Boso Online marketplace : converting users into investment gold
Title
Boso Online marketplace
Title remainder
converting users into investment gold
Statement of responsibility
4 Learning (Firm)
Title variation
Converting users into investment gold
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that would enable them to take Boso national before a rival can challenge them. Unfortunately, they are slow to act on his advice and eBay U.K. launches Student Zone. With a stalled user base and almost no interest from investors, Harjeet and Kulveer fight on, even as they face up to the fact that Boso's best window of opportunity has closed
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Language note
Closed-captioned
Runtime
25
Series statement
Tricky Business: Advice for Struggling Entrepreneurs
Technique
live action
Label
Boso Online marketplace : converting users into investment gold, 4 Learning (Firm), (electronic resource)
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Infobase on July 16, 2007
  • Films On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Contents
Online Sales Business Growth (3:32) -- Online Business: Investor Capital and Marketing Campaign (2:30) -- Online Business Competition (5:58) -- Online Business: Need for Investor Capital (4:18) -- Online Business: Need for Marketing (3:05) -- Online Business in Trouble (2:31)
Control code
100037287
Extent
1 streaming video file (25 min.)
Form of item
online
Governing access note
Access requires authentication through Films On Demand
Other physical details
sd., col., digital file.
Specific material designation
remote
System details
  • Mode of access: Internet
  • System requirements: Films On Demand platform
Label
Boso Online marketplace : converting users into investment gold, 4 Learning (Firm), (electronic resource)
Publication
Note
  • Encoded with permission for digital streaming by Infobase on July 16, 2007
  • Films On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Contents
Online Sales Business Growth (3:32) -- Online Business: Investor Capital and Marketing Campaign (2:30) -- Online Business Competition (5:58) -- Online Business: Need for Investor Capital (4:18) -- Online Business: Need for Marketing (3:05) -- Online Business in Trouble (2:31)
Control code
100037287
Extent
1 streaming video file (25 min.)
Form of item
online
Governing access note
Access requires authentication through Films On Demand
Other physical details
sd., col., digital file.
Specific material designation
remote
System details
  • Mode of access: Internet
  • System requirements: Films On Demand platform

Library Locations

    • Massasoit Community College Brockton CampusBorrow it
      1 Massasoit Blvd., Brockton, MA, 02301, US
      42.07562679999999 -70.99027629999999
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