The Resource Business gamification for dummies, by Kris Duggan, CEO of Badgeville, and Kate Shoup

Business gamification for dummies, by Kris Duggan, CEO of Badgeville, and Kate Shoup

Label
Business gamification for dummies
Title
Business gamification for dummies
Statement of responsibility
by Kris Duggan, CEO of Badgeville, and Kate Shoup
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Explains in detail how to apply the principles of the strategic concept of gamification, i.e., leveraging principles from online games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention--to the reader's own business model
Member of
Cataloging source
MiFhGG
Dewey number
658.872
Illustrations
  • illustrations
  • charts
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • --For dummies
  • Gale virtual reference library
Label
Business gamification for dummies, by Kris Duggan, CEO of Badgeville, and Kate Shoup
Link
Instantiates
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
part I. Basic training : grasping the basics -- part II. Decisions, decisions : choosing a gamification framework -- part III. Getting your gamification program off the ground -- part IV. The part of tens
Control code
GVRL8FMO
Dimensions
unknown
Extent
1 online resource (xviii, 284 pages)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations (some color).
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)826370837
Label
Business gamification for dummies, by Kris Duggan, CEO of Badgeville, and Kate Shoup
Link
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
part I. Basic training : grasping the basics -- part II. Decisions, decisions : choosing a gamification framework -- part III. Getting your gamification program off the ground -- part IV. The part of tens
Control code
GVRL8FMO
Dimensions
unknown
Extent
1 online resource (xviii, 284 pages)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations (some color).
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)826370837

Library Locations

    • Marshfield Ventress Memorial LibraryBorrow it
      15 Library Plaza, Marshfield, MA, 02050, US
      42.0911473 -70.7022587
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