The Resource Cashing in with content : how innovative marketers use digital information to turn browsers into buyers, David Meerman Scott, (electronic resource/)

Cashing in with content : how innovative marketers use digital information to turn browsers into buyers, David Meerman Scott, (electronic resource/)

Label
Cashing in with content : how innovative marketers use digital information to turn browsers into buyers
Title
Cashing in with content
Title remainder
how innovative marketers use digital information to turn browsers into buyers
Statement of responsibility
David Meerman Scott
Title variation
Ca$hing in with content
Creator
Subject
Genre
Language
eng
Summary
Sharing the secrets of todays most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA
Cataloging source
N$T
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5548.32
LC item number
.S295 2005eb
Literary form
non fiction
Nature of contents
dictionaries
Label
Cashing in with content : how innovative marketers use digital information to turn browsers into buyers, David Meerman Scott, (electronic resource/)
Link
http://library.quincycollege.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=140091
Instantiates
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover; Title Page; Contents; Figures and Tables; About the Web Page; Preface; Chapter 1: Web Searching and the Teaching Paradox; Online Searching Background; Internet Information Growth; Origins of the Web; Instructional Background; The Teaching Connection; Teaching Simplicity; The State of Web Searching Today; Changing Patterns; Chapter 2: Understanding Our Audience; General Audience Characteristics; Novices; Know-It-Alls; Experienced Users; Pairing Strategies for Hands-OnWorkshops; Audience Assessment
  • Navigation Versus Search ConfusionRemembering What We Did Not Know; Box Confusion; Address Confusion; Button Confusion; Browser Differences and Problems; Operating System and Hardware Issues; Adaptability and Change; Chapter 3: Choosing an Instructional Session Type; Hands-On Sessions; Advantages; Disadvantages; Facilities; Planning; Exercises; Lecture and Demonstration Sessions; Advantages; Disadvantages; Facilities; Planning; Semi-Online Tutorials; Capturing a Screen Shot Within PowerPoint
  • Course Coverage and DistanceEducationOther Settings and Approaches; Chapter 4: Online Tutorials: Friend or Foe?; Advantages; Disadvantages; Issues with Online Tutorials for Web Searching; Search Engine Inconsistencies; Search Feature Changes; Database Changes; Online Tutorial Examples; Web Search Guide Tutorial: Researcha?Web Searching; Finding Information on the Internet: A Tutorial; Internet Tutorials; LearnAndGoa?Searching the Web; Quick Tutorial on Searching the Internet; net. TUTOR: Using Web Search Tools
  • Interactive Tutorials: Internet Search Tips and Mouse ExerciseTutorial: Site Clustering and Filtering; The Information Cycle; Information Literacy Online Tutorials; Finding Tutorials; Tutorials: Worth the Effort?; Chapter 5: Organization: Focus, Length, and Goals; Primary Session Focus; Pure Web Searching; Basic Internet Training; Advanced Internet Training; Part of Multiple Sessions; Course-Integrated Bibliographic Instruction; Session Length; Variations in Length; Ideal Length; The Burnout Paradox; Goal Setting
  • A Collection of GoalsHow Many Main Goals?; Specific Objectives; Bringing It All Together; Chapter 6: Terminology; Importance of Terminology; Definitions; Search Engine; Directory; Portal; Metasearch Engine; Ad Bidding Engine; Answer Engine; Metasite; News Search Engine; Opinion Engine; Site Search Engine; Invisible Web; Other Terminology Distinctions; Final Thoughts on Terminology; Chapter 7: Content: Web Search Features; Search Features; Phrase Searching; Boolean Searching; Truncation
Control code
ocm61717983
Dimensions
unknown
Extent
1 online resource (access may be restricted)
File format
unknown
Form of item
online
Governing access note
Access restricted to subscribing institution
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
eBooks on EBSCOhost
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Label
Cashing in with content : how innovative marketers use digital information to turn browsers into buyers, David Meerman Scott, (electronic resource/)
Link
http://library.quincycollege.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=140091
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover; Title Page; Contents; Figures and Tables; About the Web Page; Preface; Chapter 1: Web Searching and the Teaching Paradox; Online Searching Background; Internet Information Growth; Origins of the Web; Instructional Background; The Teaching Connection; Teaching Simplicity; The State of Web Searching Today; Changing Patterns; Chapter 2: Understanding Our Audience; General Audience Characteristics; Novices; Know-It-Alls; Experienced Users; Pairing Strategies for Hands-OnWorkshops; Audience Assessment
  • Navigation Versus Search ConfusionRemembering What We Did Not Know; Box Confusion; Address Confusion; Button Confusion; Browser Differences and Problems; Operating System and Hardware Issues; Adaptability and Change; Chapter 3: Choosing an Instructional Session Type; Hands-On Sessions; Advantages; Disadvantages; Facilities; Planning; Exercises; Lecture and Demonstration Sessions; Advantages; Disadvantages; Facilities; Planning; Semi-Online Tutorials; Capturing a Screen Shot Within PowerPoint
  • Course Coverage and DistanceEducationOther Settings and Approaches; Chapter 4: Online Tutorials: Friend or Foe?; Advantages; Disadvantages; Issues with Online Tutorials for Web Searching; Search Engine Inconsistencies; Search Feature Changes; Database Changes; Online Tutorial Examples; Web Search Guide Tutorial: Researcha?Web Searching; Finding Information on the Internet: A Tutorial; Internet Tutorials; LearnAndGoa?Searching the Web; Quick Tutorial on Searching the Internet; net. TUTOR: Using Web Search Tools
  • Interactive Tutorials: Internet Search Tips and Mouse ExerciseTutorial: Site Clustering and Filtering; The Information Cycle; Information Literacy Online Tutorials; Finding Tutorials; Tutorials: Worth the Effort?; Chapter 5: Organization: Focus, Length, and Goals; Primary Session Focus; Pure Web Searching; Basic Internet Training; Advanced Internet Training; Part of Multiple Sessions; Course-Integrated Bibliographic Instruction; Session Length; Variations in Length; Ideal Length; The Burnout Paradox; Goal Setting
  • A Collection of GoalsHow Many Main Goals?; Specific Objectives; Bringing It All Together; Chapter 6: Terminology; Importance of Terminology; Definitions; Search Engine; Directory; Portal; Metasearch Engine; Ad Bidding Engine; Answer Engine; Metasite; News Search Engine; Opinion Engine; Site Search Engine; Invisible Web; Other Terminology Distinctions; Final Thoughts on Terminology; Chapter 7: Content: Web Search Features; Search Features; Phrase Searching; Boolean Searching; Truncation
Control code
ocm61717983
Dimensions
unknown
Extent
1 online resource (access may be restricted)
File format
unknown
Form of item
online
Governing access note
Access restricted to subscribing institution
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
eBooks on EBSCOhost
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

Library Locations

    • Massasoit Community College Brockton CampusBorrow it
      1 Massasoit Blvd., Brockton, MA, 02301, US
      42.07562679999999 -70.99027629999999
    • Nease Library - Eastern Nazarene College Borrow it
      23 East Elm Ave. , Quincy, MA, 02170, US
      42.271089 -71.012428
    • Quincy College Library Borrow it
      1250 Hancock St. 3rd Fl Rm#347, Quincy, MA, 02169, US
      42.2513682 -70.9962875
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