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The Resource Cashing in with content : how innovative marketers use digital information to turn browsers into buyers, David Meerman Scott

Cashing in with content : how innovative marketers use digital information to turn browsers into buyers, David Meerman Scott

Label
Cashing in with content : how innovative marketers use digital information to turn browsers into buyers
Title
Cashing in with content
Title remainder
how innovative marketers use digital information to turn browsers into buyers
Statement of responsibility
David Meerman Scott
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5548.32
LC item number
.S295 2005
Literary form
non fiction
Label
Cashing in with content : how innovative marketers use digital information to turn browsers into buyers, David Meerman Scott
Link
Instantiates
Publication
Note
Includes index
Contents
Content : the missing ingredient -- Part 1. E-Commerce -- Crutchfield : a friend in the electronics business -- Alloy : generation Y marks the spot -- Design within reach : form follows function -- mediabistro.com : pitching content to the media -- Esurance : content replaces agents -- Aerosmith : content for extreme fans -- The Wall Street Journal Online: free content sells subscriptions -- Part 2. Business-to-business -- Alcoa : Content drives large deals -- Weyerhauser : managing trees with internet content -- ebuild : everything for the professional builder, including the kitchen sink -- ServiceWare : level the playing field with content -- Colliers : commercial real estate for the world -- Booz Allen: career content -- UPS Investor Relations: delivering stock -- Part 3. Nonprofit, Education, Healthcare, and Politics -- CARE USA: content fights global poverty -- Tourism Toronto: hit the site and hit the town -- Kenyon College : a literary tradition on the Web -- Sharp HealthCare : putting patients in control with content -- Dermik Laboratories : more than skin-deep content -- Dean for America : internet presidential politics--the new grassroots -- Part 4. Putting content to work -- Best practices from innovative Web marketers -- Lessons learned
Control code
ocm60393060
Dimensions
23 cm.
Extent
xx, 256 p.
Isbn
9780910965712
Lccn
2005012786
Other physical details
ill.
System control number
(Sirsi) o60393060
Label
Cashing in with content : how innovative marketers use digital information to turn browsers into buyers, David Meerman Scott
Link
Publication
Note
Includes index
Contents
Content : the missing ingredient -- Part 1. E-Commerce -- Crutchfield : a friend in the electronics business -- Alloy : generation Y marks the spot -- Design within reach : form follows function -- mediabistro.com : pitching content to the media -- Esurance : content replaces agents -- Aerosmith : content for extreme fans -- The Wall Street Journal Online: free content sells subscriptions -- Part 2. Business-to-business -- Alcoa : Content drives large deals -- Weyerhauser : managing trees with internet content -- ebuild : everything for the professional builder, including the kitchen sink -- ServiceWare : level the playing field with content -- Colliers : commercial real estate for the world -- Booz Allen: career content -- UPS Investor Relations: delivering stock -- Part 3. Nonprofit, Education, Healthcare, and Politics -- CARE USA: content fights global poverty -- Tourism Toronto: hit the site and hit the town -- Kenyon College : a literary tradition on the Web -- Sharp HealthCare : putting patients in control with content -- Dermik Laboratories : more than skin-deep content -- Dean for America : internet presidential politics--the new grassroots -- Part 4. Putting content to work -- Best practices from innovative Web marketers -- Lessons learned
Control code
ocm60393060
Dimensions
23 cm.
Extent
xx, 256 p.
Isbn
9780910965712
Lccn
2005012786
Other physical details
ill.
System control number
(Sirsi) o60393060

Library Locations

    • Massasoit Community College Brockton CampusBorrow it
      1 Massasoit Blvd., Brockton, MA, 02301, US
      42.07562679999999 -70.99027629999999
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