The Resource Consumer Behavior, The Idea Channel, (electronic resource/)

Consumer Behavior, The Idea Channel, (electronic resource/)

Label
Consumer Behavior
Title
Consumer Behavior
Statement of responsibility
The Idea Channel
Contributor
Film distributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
Is the economic theory of utility a useful way of understanding consumer behavior? Ronald Coase and Gary Becker, Nobel economists at the University of Chicago, explain and discuss the theory of rational maximizing utility. They describe how consumers rank preferences and then attempt to choose the highest preference according to their resources, and they discuss whether firms and households operate with similar principles. They consider whether it is necessary to even have utility theory and whether economists have been misled on this subject
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
9 - 12, Academic/AP
Language note
Closed-captioned
Runtime
33
Series statement
Gary Becker: Discussions
Label
Consumer Behavior, The Idea Channel, (electronic resource/)
Instantiates
Publication
Copyright
Note
  • Originally released by The Idea Channel, 1992
  • Streaming video file encoded with permission for digital streaming by Infobase on May 17, 2017
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Contents
  • Rational Utility Maximizer Theory (3:49);
  • Studying Choices and Consistency (5:36);
  • Consumption and Utility Theory (4:45);
  • Utility Theory and Politics (5:05);
  • Aspects of Utility Theory in the Political Process (4:05);
  • Application or Contradiction of Maximization? (5:07);
  • Group Influences (3:51);
Control code
1000138080
Extent
1 online resource (1 video file (33 min., 8 sec))
Form of item
online
Governing access note
Access requires authentication through Films On Demand
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
sound, color.
Specific material designation
remote
System details
  • Streaming video file
  • System requirements: Films On Demand platform
Label
Consumer Behavior, The Idea Channel, (electronic resource/)
Publication
Copyright
Note
  • Originally released by The Idea Channel, 1992
  • Streaming video file encoded with permission for digital streaming by Infobase on May 17, 2017
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Contents
  • Rational Utility Maximizer Theory (3:49);
  • Studying Choices and Consistency (5:36);
  • Consumption and Utility Theory (4:45);
  • Utility Theory and Politics (5:05);
  • Aspects of Utility Theory in the Political Process (4:05);
  • Application or Contradiction of Maximization? (5:07);
  • Group Influences (3:51);
Control code
1000138080
Extent
1 online resource (1 video file (33 min., 8 sec))
Form of item
online
Governing access note
Access requires authentication through Films On Demand
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
sound, color.
Specific material designation
remote
System details
  • Streaming video file
  • System requirements: Films On Demand platform

Library Locations

    • Massasoit Community College Brockton CampusBorrow it
      1 Massasoit Blvd., Brockton, MA, 02301, US
      42.07562679999999 -70.99027629999999
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