Coverart for item
The Resource Modernizing Main Street : architecture and consumer culture in the New Deal, Gabrielle Esperdy, (electronic resource)

Modernizing Main Street : architecture and consumer culture in the New Deal, Gabrielle Esperdy, (electronic resource)

Label
Modernizing Main Street : architecture and consumer culture in the New Deal
Title
Modernizing Main Street
Title remainder
architecture and consumer culture in the New Deal
Statement of responsibility
Gabrielle Esperdy
Creator
Subject
Genre
Language
eng
Summary
An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners who wanted to update their facades. Esperdy argues that these updated storefronts served a range of complex purposes, such as stimulating public co
Member of
Cataloging source
N$T
Dewey number
725/.2097309043
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
NA6225
LC item number
.E87 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Center books on American places
Label
Modernizing Main Street : architecture and consumer culture in the New Deal, Gabrielle Esperdy, (electronic resource)
Link
http://ezproxy.library.enc.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=328186
Instantiates
Publication
Note
Series title taken from book jacket
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources
Control code
ocn648759788
Dimensions
unknown
Extent
1 online resource (x, 307 p.)
File format
unknown
Form of item
online
Isbn
9780226218021
Isbn Type
(electronic bk.)
Level of compression
unknown
Other physical details
ill., map.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)648759788
Label
Modernizing Main Street : architecture and consumer culture in the New Deal, Gabrielle Esperdy, (electronic resource)
Link
http://ezproxy.library.enc.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=328186
Publication
Note
Series title taken from book jacket
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources
Control code
ocn648759788
Dimensions
unknown
Extent
1 online resource (x, 307 p.)
File format
unknown
Form of item
online
Isbn
9780226218021
Isbn Type
(electronic bk.)
Level of compression
unknown
Other physical details
ill., map.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)648759788

Library Locations

    • Massasoit Community College Brockton CampusBorrow it
      1 Massasoit Blvd., Brockton, MA, 02301, US
      42.07562679999999 -70.99027629999999
    • Nease Library - Eastern Nazarene College Borrow it
      23 East Elm Ave. , Quincy, MA, 02170, US
      42.271089 -71.012428
    • Quincy College Library Borrow it
      1250 Hancock St. 3rd Fl Rm#347, Quincy, MA, 02169, US
      42.2513682 -70.9962875
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