The Resource Seeing spots : a functional analysis of presidential television advertisements, 1952-1996, William L. Benoit, (electronic resource/)

Seeing spots : a functional analysis of presidential television advertisements, 1952-1996, William L. Benoit, (electronic resource/)

Label
Seeing spots : a functional analysis of presidential television advertisements, 1952-1996
Title
Seeing spots
Title remainder
a functional analysis of presidential television advertisements, 1952-1996
Statement of responsibility
William L. Benoit
Creator
Subject
Genre
Language
eng
Summary
Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates
Member of
Cataloging source
N$T
Dewey number
324.7/3/097309045
Illustrations
illustrations
Index
no index present
LC call number
JK524
LC item number
.B46 1999eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Praeger series in political communication,
Label
Seeing spots : a functional analysis of presidential television advertisements, 1952-1996, William L. Benoit, (electronic resource/)
Link
http://library.quincycollege.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=70290
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixons return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions
Control code
ocm50553334
Dimensions
unknown
Extent
1 online resource (access may be restricted)
Form of item
online
Governing access note
Access restricted to subscribing institution
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
  • eBooks on EBSCOhost
  • eBooks on EBSCOhost
Specific material designation
remote
Label
Seeing spots : a functional analysis of presidential television advertisements, 1952-1996, William L. Benoit, (electronic resource/)
Link
http://library.quincycollege.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=70290
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixons return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions
Control code
ocm50553334
Dimensions
unknown
Extent
1 online resource (access may be restricted)
Form of item
online
Governing access note
Access restricted to subscribing institution
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
  • eBooks on EBSCOhost
  • eBooks on EBSCOhost
Specific material designation
remote

Library Locations

    • Massasoit Community College Brockton CampusBorrow it
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      23 East Elm Ave. , Quincy, MA, 02170, US
      42.271089 -71.012428
    • Quincy College Library Borrow it
      1250 Hancock St. 3rd Fl Rm#347, Quincy, MA, 02169, US
      42.2513682 -70.9962875
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