The Resource Technology : Digital Superbrands, BBC Worldwide Ltd, (electronic resource)

Technology : Digital Superbrands, BBC Worldwide Ltd, (electronic resource)

Label
Technology : Digital Superbrands
Title
Technology
Title remainder
Digital Superbrands
Statement of responsibility
BBC Worldwide Ltd
Title variation
Digital Superbrands
Contributor
Subject
Genre
Language
eng
Summary
High tech is big money-as Facebook, Apple, and other digital superbrands have demonstrated so well. What factors enable technology companies to rule today's global economy? Is it all about marketing, or are other forces at work when the latest smart phone stirs consumers into a frenzy? This program goes inside the technology industry for answers. Viewers will learn about Sony's Blu-ray give-away strategy and how it hastened the fall of the HD-DVD format; the strange psychological parallels between religious fervor and addiction to technology; and the rarely-discussed yet vital role played by the porn industry in the success of numerous high-tech products
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
  • 7 & up
  • Contains some mature content
Runtime
52
Series statement
Secrets of the Superbrands
Technique
live action
Label
Technology : Digital Superbrands, BBC Worldwide Ltd, (electronic resource)
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Infobase on October 09, 2011
  • Films On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Contents
Film Prelude (2:13) -- Marketing Persuasion (1:55) -- Apple Marketing (5:32) -- Brand Devotion (3:06) -- How Does a Brand Become a Religion? (3:20) -- Secrets of Microsoft (4:31) -- Microsoft Reinvents Itself (4:29) -- Games Consoles/Sony (4:20) -- Incompatible Formats (2:05) -- Technology of Smut (3:47) -- Smart Phone Revolution. (6:53) -- Superbrand: Google (4:32) -- Google's Control (2:28) -- Credits: Technology: Digital Superbrands (0:28)
Control code
100044861
Extent
1 streaming video file (52 min.)
Form of item
online
Governing access note
Access requires authentication through Films On Demand
Other physical details
sd., col., digital file.
Specific material designation
remote
System details
  • Mode of access: Internet
  • System requirements: Films On Demand platform
Label
Technology : Digital Superbrands, BBC Worldwide Ltd, (electronic resource)
Publication
Note
  • Encoded with permission for digital streaming by Infobase on October 09, 2011
  • Films On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Contents
Film Prelude (2:13) -- Marketing Persuasion (1:55) -- Apple Marketing (5:32) -- Brand Devotion (3:06) -- How Does a Brand Become a Religion? (3:20) -- Secrets of Microsoft (4:31) -- Microsoft Reinvents Itself (4:29) -- Games Consoles/Sony (4:20) -- Incompatible Formats (2:05) -- Technology of Smut (3:47) -- Smart Phone Revolution. (6:53) -- Superbrand: Google (4:32) -- Google's Control (2:28) -- Credits: Technology: Digital Superbrands (0:28)
Control code
100044861
Extent
1 streaming video file (52 min.)
Form of item
online
Governing access note
Access requires authentication through Films On Demand
Other physical details
sd., col., digital file.
Specific material designation
remote
System details
  • Mode of access: Internet
  • System requirements: Films On Demand platform

Library Locations

    • Massasoit Community College Brockton CampusBorrow it
      1 Massasoit Blvd., Brockton, MA, 02301, US
      42.07562679999999 -70.99027629999999
Processing Feedback ...