The Resource The Bic Cristal Ball-Point Pen : Design-Milestones of 20th-Century Industrial Design, ARTE France, (electronic resource)

The Bic Cristal Ball-Point Pen : Design-Milestones of 20th-Century Industrial Design, ARTE France, (electronic resource)

Label
The Bic Cristal Ball-Point Pen : Design-Milestones of 20th-Century Industrial Design
Title
The Bic Cristal Ball-Point Pen
Title remainder
Design-Milestones of 20th-Century Industrial Design
Statement of responsibility
ARTE France
Title variation
Design-Milestones of 20th-Century Industrial Design
Contributor
Film distributor
Production company
Subject
Genre
Language
  • eng
  • eng
  • eng
  • eng
Summary
In the early 1950s, Marcel Bich launched his first ball-point pen. The famous "Cristal" was designed by an in-house research department: it mimicked the shape of a sharpened pencil and was transparent. The first advertising campaign began in November 1953. The core concept was disposability, and the strategy of aiming at the mass-market was to make Baron Bich's fortune. The recipe was simple: value for money; and the name of both brand and main product was simply the founder's surname with the "h" chopped off. Bic biros soon became a household name, selling 10,000 per day in their first year. Today, the figure is 15 million
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
7 & up
Language note
Closed-captioned
Runtime
26
Technique
live action
Label
The Bic Cristal Ball-Point Pen : Design-Milestones of 20th-Century Industrial Design, ARTE France, (electronic resource)
Instantiates
Publication
Copyright
Note
Streaming video file encoded with permission for digital streaming by Infobase on March 11, 2015
Contents
  • Most Widely Sold Pen in the World
  • (1:17)
  • Icons of the 'Throw Away' Era
  • (1:30)
  • Factory Produced Object
  • (1:52)
  • Bic Ball and Plastic Elements
  • (2:59)
  • Writing Instruments
  • (1:45)
  • Bic Cristal Pen Traits
  • World of Brands
  • (2:05)
  • Victim of Popularity
  • (2:55)
  • 50 Years of Ballpoint Pens
  • (2:19)
  • Credits: The Bic Cristal Ball-Point Pen: Design-Milestones of 20th Century Industrial Design
  • (0:33)
  • (2:59)
  • Ink Modifications
  • (1:13)
  • Baron Marcel Bich
  • (1:41)
  • Bic Advertising
  • (2:00)
Control code
100065362
Extent
1 online resource (1 video file (25 min., 30 sec.))
Form of item
online
Governing access note
Access requires authentication through Films On Demand
Other physical details
sound, color.
Specific material designation
remote
System details
System requirements: Films On Demand platform
Label
The Bic Cristal Ball-Point Pen : Design-Milestones of 20th-Century Industrial Design, ARTE France, (electronic resource)
Publication
Copyright
Note
Streaming video file encoded with permission for digital streaming by Infobase on March 11, 2015
Contents
  • Most Widely Sold Pen in the World
  • (1:17)
  • Icons of the 'Throw Away' Era
  • (1:30)
  • Factory Produced Object
  • (1:52)
  • Bic Ball and Plastic Elements
  • (2:59)
  • Writing Instruments
  • (1:45)
  • Bic Cristal Pen Traits
  • World of Brands
  • (2:05)
  • Victim of Popularity
  • (2:55)
  • 50 Years of Ballpoint Pens
  • (2:19)
  • Credits: The Bic Cristal Ball-Point Pen: Design-Milestones of 20th Century Industrial Design
  • (0:33)
  • (2:59)
  • Ink Modifications
  • (1:13)
  • Baron Marcel Bich
  • (1:41)
  • Bic Advertising
  • (2:00)
Control code
100065362
Extent
1 online resource (1 video file (25 min., 30 sec.))
Form of item
online
Governing access note
Access requires authentication through Films On Demand
Other physical details
sound, color.
Specific material designation
remote
System details
System requirements: Films On Demand platform

Library Locations

    • Massasoit Community College Brockton CampusBorrow it
      1 Massasoit Blvd., Brockton, MA, 02301, US
      42.07562679999999 -70.99027629999999
Processing Feedback ...