Coverart for item
The Resource The persuaders, directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston, (videorecording)

The persuaders, directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston, (videorecording)

Label
The persuaders
Title
The persuaders
Statement of responsibility
directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston
Contributor
Subject
Genre
Language
eng
Summary
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics
Member of
Cataloging source
IXA
Characteristic
videorecording
Credits note
Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli
Dewey number
659.1
Language note
Closed-captioned
LC call number
HF5813.U6
LC item number
P48 2004
PerformerNote
Correspondent: Douglas Rushkoff
Runtime
90
Technique
live action
Label
The persuaders, directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston, (videorecording)
Instantiates
Publication
Note
  • Originally broadcast on Nov. 9, 2004 as a segment of Frontline
  • "This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container
Color
multicolored
Configuration of playback channels
unknown
Contents
A high-concept campaign -- Emotional branding -- "The times they are a-changin'" -- The selling of science -- Give us what we want -- The "narrowcasting" future
Control code
ocm59670567
Dimensions
4 3/4 in.
Dimensions
other
Edition
Widescreen.
Extent
1 videodisc (ca. 90 min.)
Isbn
9780793646852
Medium for sound
videodisc
Other control number
841887005159
Other physical details
sd., col.
Publisher number
FRL62303
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
(OCoLC)59670567
System details
DVD
Video recording format
DVD
Label
The persuaders, directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston, (videorecording)
Publication
Note
  • Originally broadcast on Nov. 9, 2004 as a segment of Frontline
  • "This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container
Color
multicolored
Configuration of playback channels
unknown
Contents
A high-concept campaign -- Emotional branding -- "The times they are a-changin'" -- The selling of science -- Give us what we want -- The "narrowcasting" future
Control code
ocm59670567
Dimensions
4 3/4 in.
Dimensions
other
Edition
Widescreen.
Extent
1 videodisc (ca. 90 min.)
Isbn
9780793646852
Medium for sound
videodisc
Other control number
841887005159
Other physical details
sd., col.
Publisher number
FRL62303
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
(OCoLC)59670567
System details
DVD
Video recording format
DVD

Library Locations

    • Braintree Thayer Public LibraryBorrow it
      798 Washington St., Braintree, 02184, US
      42.20552 -71.004228
    • Nease Library - Eastern Nazarene College Borrow it
      23 East Elm Ave. , Quincy, MA, 02170, US
      42.271089 -71.012428
    • Norwell Public LibraryBorrow it
      64 South Street, Norwell, MA, 02061, US
      42.1533611 -70.8348371
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